Kim Sejeong's fashion brand sponsorships

SEOUL – Aside of her success as musician and actress, Kim Sejeong has signed her sponsorships with various fashion brands since her debut as an idol in 2016. And here are Sejeong's sponsorships with many fashion brands!

1. 2016 sponsorships

In 2016, Sejeong (as member of both rising girl groups I.O.I and Gugudan) had fashion endorsements with various fashion brands including Eclair, Faguo shoes and footwear, and Elite.

2. CrocsXSejeong

In 2019, Sejeong is chosen as one of brand ambassadors for American footwear company Crocs through its Come As You Are campaign alongside American actress Natalie Dormer. Sejeong also starred in various Crocs' TV commercials in Korea and United States, and wore Crocs during her daily activities as a singer-songwriter and actress.

3. Michael Kors x Sejeong

In August 2021, Sejeong became the brand ambassador for American popular fashion brand Michael Kors and took her photoshoots with the brand through Harper's Bazaar magazine. Sejeong also virtually attended the Michael Kors' 2021-22 fall/winter exhibition.

4. Roem x Kim Sejeong

In 2022, Sejeong became the brand ambassador for fashion brand Roem. Sejeong started wearing Roem since late 2020 and launched her clothing lines with the brand starting February 2022.

Sejeong is currently starring in a upcoming drama Today's Webtoon, which is set to be premiered in July 2022. Sejeong had spawned her lead roles in her previous dramas School 2017 (2017), I Wanna Hear Your Song (2019), The Uncanny Counter (2020) and Business Proposal (2022). The latter two were the highest-rated dramas to watch.

Follow Kim Sejeong on Instagram if you are real Sesang (Sejeong's fandom name)!